Description:

SEO, SEM, Twitter, Social Media, Blogging, Email Marketing, Adwords, Analytics…

If your company is looking for a more complete understanding of how best to leverage these tools then this seminar is for you. Join us on April 21 for a one day seminar and workshop with Robert Cooper, PlusROI Online Marketing. As a 10 year veteran of global online marketing, Robert will share insights, practical tips and provide personalized workshop sessions on how to make the most of online marketing.

The seminar is limited to 12 VIATeC member companies who wish to learn about leading edge online marketing strategies. You’ll leave the session with an action plan for how to improve your Online Marketing, as well as an understanding of which strategies will work for your company.

Morning session include a tech-company focused practical review of:

• Web Site Conversion
• Search Engine Optimization
• On-Site Lead Generation Tools
• Email Marketing
• Google Adwords, Pay Per Click and CPM Advertising
• Article Marketing
• Blogging
• Social Media and Online Networking
• Online PR and Word of Mouth Marketing

Our afternoon will be a practical workshop where we create an actionable "online marketing prescription" for each participant.

Price is $35 plus GST (includes morning coffee & lunch)

To pre-register email info@viatec.ca. This seminar sold out last year and we are strictly limiting attendee numbers this year so sign up early to avoid disappointment For VIATeC Technology members only.

About Robert Cooper

Robert is the President/Strategic Director at PlusROI Online Marketing Inc. (www.PlusROI.com), serving clients based in the U.S., Canada, Europe, Australia and Japan. He’s worked with some of the world’s largest online brands in technology and software and is currently serving a diverse group of local and international clients.

Agenda:

Session runs 9:00-4:00 as follows:

9:00-9:15 – Welcome and Coffee

9:15-10:00 – Introduction and Presentation of Web Site Elements:

• Web Site Conversion
• Search Engine Optimization
• On-Site Lead Generation Tools

10:00-10:05 – Quick Break

10:05-10:50 – Presentation of Outbound Marketing Tools:

• Email Marketing
• Google Adwords, Pay Per Click and CPM Advertising
• Article Marketing

10:50-10:55 Quick Break

10:55-11:25 – Presentation of Social Tools:

• Blogging
• Social Media and Online Networking
• Online PR and Word of Mouth Marketing

11:25-11:30 – Quick Break and Instructions for WorkShop Session

11:30 – 12:15 – First Three Participant Workshop Brainstorm Sessions

12:15-1:00 – Lunch

1:00 – 1:45 – Second Three Participant Workshop Brainstorm Sessions

1:45 – 1:50 – Quick Break Break.

1:50 – 2:35 – Third Three Participant Workshop Brainstorm Sessions

2:35 – 2:50 – Afternoon Break

2:50 – 3:35 - Final Three Participant Workshop Brainstorm Sessions

3:35 – 4:00 – Casual Q&A/Discussion

Comments from the 2009 Seminar:

"This conference offered a fantastic opportunity to learn more about online marketing & social media management and let us all take a long hard look at our own content with a group of focused and talented individuals in the local industry. Thanks to Rob for pulling out all the stops in getting the group excited and ready to take the next step in their marketing plans. I would attend another of Rob's seminars in a heartbeat."

"The positive energy during the workshop sessions was amazing. Thanks for the many tips, Rob!"

"Rob is a very good leader - really helped me to get a fix in what I need to do in a practical way."

"Great seminar, with lots of insightful comments"

"Great Job! Hope to be able to attend more of these"